I design for clarity, impact, and
human connection.
I design thoughtful experiences that align user needs and business goals
simplifying complexity and building scalable systems along the way.
Design Principles
I Live By
Design grows through feedback.
I embrace iteration not as rework, but as a deeper understanding of what people truly need.
Collaboration fuels creativity.
The best ideas emerge when design, product, and engineering speak the same language and listen with equal intent.
Simplicity reveals truth.
I enjoy untangling complex systems and shaping them into designs that feel effortless and natural.
Culture is design too.
The environment we work in, the joy we share, the people we uplift — all of it shapes what we create.
Case Studies
Skills & Competencies
Core UX & Strategy
- • UX Strategy & Research
- • User-Centered Design
- • Usability Testing & User Interviews
Visual Design
- • Interaction Design
- • Prototyping
- • Design Systems
Data & Optimization
- • Data-Driven UX Optimization
- • A/B Testing
- • User Behavior Analytics (e.g., MS Clarity, Pendo)
Emerging Skills
- • AI & Automation in UX
- • Prompt Engineering for UX Workflows
- • No-Code Tools & Rapid Prototyping
Collaboration
- • Cross-Functional Collaboration
- • Stakeholder Communication & Facilitation
- • Mentoring & Design Critiques
Echoes of Experience
Madhava Venkatesh
CTO, TrusTrace
Vivek really stands out with his total dedication to every project he takes on. He approaches design with genuine passion for making user experiences better, always ready to learn and adjust along the way. Plus, his teamwork and willingness to tackle challenges have been a huge boost for our team.
Jagan Mohan KB
Product Management, Freshworks
I had the pleasure of working with Vivek at TrusTrace, where he played a crucial role as the lead UX designer. His ability to design seamless, user-friendly experiences stood out, as he thoughtfully crafted end-to-end flows that balanced both user needs and business goals.
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